GREVANCE I WISH TO FILE WITH THE FASHION POLICE: This whole Banana Republic/Mad Men sales and marketing effort.
Simply put, the actual suits they’re trying to sell aren’t even remotely vintage in design or true to the style of the 60’s. The garment pictured above is called a Modern Fit suit ferchristssakes. Pairing a standard single-breasted suit with a skinny tie and a goofy hat isn’t cool, interesting, or exciting.
With all of that said, when I was in Hong Kong last fall I went to Sam’s Tailor and had a couple of suits custom made. I basically handed them a bunch of pictures of Pete Campbell and said, “make me look like this, please”. And they did. And the suits look great and are built to last. I’m not pointing this out to boast, rather, to let Banana Republic the know that they’re doin’ it wrong*.
*Yes, Banana Republic, the store, reads my blog.
I have come out of tumblr hiding to just point out that “high modernist” is the best descriptor for the entire set dec of Mad Men, and the thin lapels and slim cut through the torso, along with the length of the jacket, almost certainly place this cut in the early 60s. About the only thing weird on this is the stance of the buttons, which, from this small picture, is way too high. But they’re not making costumes- they’re putting a new spin on a classic modernist cut, because they shouldn’t be trying to replicate exactly the wardrobe from a period drama, because it’s not 1960, or Halloween.
I don’t shop in mass chain stores myself, but I also don’t fool myself into thinking that makes me sartorially independant. Mad Men informs the design choices of stores targeted at middle America? And this is a bad thing? It’s a good-looking show. You state plainly that your own preference for suit-cut was informed by the show. What’s the difference between you and the designer for Banana Republic?
If Banana Republic wants to lead a younger generation out of contrived shabbiness with mid-priced, reasonably-cut menswear that doesn’t look like some gross thing out of tip-top tailor, I can think of worse things. I hardly think this is fashion’s Attica.
And if you’ll recall, Draper wore cufflinks from Menkels Department store in the first season, and kept bagged dress shirts in his desk, so he for sure bought off-the-rack.
Anyways, back to hiding.
